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EntertainCo is an Australia based company whose parent company is Elimited. It was found in 1954 which was the largest media company in Australia. Elimited deals in operating cinema theaters, film and music distribution, film license distribution etc. Elimited company employed more than 5000 employees and had 5 business branches in whole of Australia.
Elimited company had its own erp as FMS ( finance management system ) which was not able to provide the whole financial data storage capacities for all the business branches of Australia. SO then they decided to implement the erp software given by SAP.
Why did the EntertainCo implement the SAP erp software ?  
In 2001, company decided to automate the financial operations. They decided to implement the erp software in other following directions like - material, sales, warehouse, HR and CRM as well. In addition to that they also created the new module IPM which was related to intellectual properties of organization.
The IPM module worked very greatly for the company like - it helped in contracts of film distributions and it also recorded the royalty payments to the films.This module was created to solve the redundancy problem of the existing legacy systems in Elimited.
Benefits -
Establishing common goals among staff members
improved quality of work life
standard user interface
improved shared services among the business units
better reporting and auditing
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